Union Square continues to attract world-class retailers with the announcement that global lingerie and beauty brand Victoria’s Secret will be opening a new store in the centre. This latest addition underscores Union Square’s growing reputation as a magnet for international brands seeking prime locations in Scotland.
A spokesperson for Union Square commented: “We’re delighted to welcome Victoria’s Secret, another world-renowned name, to Union Square. This addition further solidifies our position as a prime destination for global retailers. We’ve been actively curating a mix of local favourites and international powerhouses that resonate with Aberdeen’s community and reflect evolving consumer preferences.”
The arrival of Victoria’s Secret is part of Union Square’s broader strategy to establish itself as a key shopping destination not just regionally, but on a national scale. The centre’s success in attracting global brands signals a positive trend for retail in Aberdeen, with Union Square leading the charge.
Nicola Reeve, Head of Retail at Victoria’s Secret, said: ““Over the past few years, we have continued to expand our presence across the UK opening new locations in thriving retail destinations. We are delighted to be expanding our presence in Scotland with a new permanent location in Union Square set to open in Aberdeen this Summer.”
