Breast Cancer Awareness Month

This October, Boux Avenue are supporting CoppaFeel!, the UK’s first and only youth focused breast cancer awareness charity, with an aim to end the late detection of breast cancer. Join them in store for fundraising activities throughout December. 

Boux Avenue is excited to unveil their first Mastectomy Bra, the Jessica Lace Mastectomy Lingerie set – available in timeless black and the prettiest pink. Every element of this lingerie set has been carefully designed to ensure maximum comfort against delicate scar tissue, undergoing extensive testing so wearers can be sure every element stays in place as they would wish. From Thursday 2nd to Friday 31st October 2025, in support of Breast Cancer Awareness Month, Boux Avenue will be donating 10% of sales from their Jessica Lace Mastectomy range (which includes mastectomy bra, thong, briefs & leg harness) in both the pink and black colourway,* to raise funds for CoppaFeel!, continuing the brand’s mission to help to look after women’s health from top to bottom.