The North Face takes its name from the harshest, coldest side of a mountain. It was the sheer northwest face of Half Dome in Yosemite National park that provided the inspiration for The North Face logo, paying tribute to the company’s climbing heritage and outdoor roots and quest to Never Stop Exploring.
Athlete Tested, Expedition Proven, The North Face product represents the best in class, in terms of product design and athletic achievement. Tested in some of the toughest conditions on the planet by a world-renowned team of athletes, including legendary 8000m+ alpinists Denis Urubko & Simone Moro; mountain climbers Herve Barmasse and the Pou Brothers; free skiers and big mountain snowboarders such as Xavier De Le Rue; and ultra-runners Lizzy Hawker, Jez Bragg and Sebastian Chaigneau.
About The North Face
The North Face, a division of VF Outdoor, Inc., was founded in 1968. Headquartered in San Leandro, California, the company offers the most technically advanced
products in the market to accomplished climbers, mountaineers, snow-sport athletes, endurance athletes, and explorers. The company’s products are sold in specialty mountaineering, backpacking, running, and snowsport retailers, premium-sporting goods retailers and major outdoor specialty retail chains.
Additional information about The North Face can be found on the company’s website.